About Us

There’s nothing quite like the thrill of leaping off the slopes, a bitter breeze whipping past you as you head towards the descent. Skiing and snowboarding are where all smart thrill seekers go to play.

Hi, my name is James Apfel and I have been a keen skier since I was five years old. My parents used to take me on the slopes with them since I could walk, holding my hands as I glided along the snow on one ski.

From my very first time seeing the snow, I instantly fell in love. There’s something about winter sports that has my heart. Now I teach people of all ages how to ski and snowboard every single day. 

I’m always being asked for my personal recommendations on gear, tips and tricks, and the best slopes around the world. 

Now I am bringing my knowledge to the online world in an attempt to help anyone who is excited about winter sports to get into them. Too many people make excuses to try something new, but trust me - you won’t look back once you experience your first time on the slopes. 

So, what are you waiting for? Use my knowledge to guide you to have your best experience yet. Who knows, maybe I’ll see you out there one day!